PharmaCare Strategies can enhance the success of your pharmaceutical brands in specialty markets by developing targeted strategies to maximize brand uptake and share retention. With a special emphasis on geriatric, long-term care, and managed markets, we analyze specialty channels for competitive advantages, develop customized marketing messages and sales aids, design and model specialty sales forces and build effective pull-through initiatives for sales representatives, key opinion leaders, and healthcare professionals. Our customized approach optimizes product growth – both at launch and during the brand life-cycle.
PharmaCare Strategies offers comprehensive training programs for pharmaceutical representatives who will serve specialty health channels with an emphasis on long-term care. Sales training provides an overview of the channel and familiarizes each participant with its associated components, terms, reimbursement structure, and key decision-makers.
Sales Force Deployment
PharmaCare Strategies can design an optimal sales force to amplify your success in geriatric and long-term care markets. From small pilots to full-scale deployment, sales associates are uniquely positioned to drive business through key stakeholders who are proven to champion appropriate patient care.
PharmaCare Strategies performs geriatric market analysis for existing products to evaluate their opportunity to gain incremental sales in the long-term care channel. When opportunity exists, PharmaCare Strategies harness the power of our strategic planning and sales force deployment models to optimize the opportunity within existing budgets.
PharmaCare Strategies offers a broad array of educational programming for pharmaceutical representatives, healthcare providers, and consumers. Frequently requested topics include disease management with a focus on the elderly and business management with a focus on pharmacy operations and customer service. Our information is objective, comprehensive, scientific, continually updated and presented in an engaging manner that assures optimal adult learning. Educational programs are available as live presentations, webcasts, teleconferences and printed material.
PharmaCare Strategies offers expert medication management and nutritional consulting to help individuals optimize their health status and achieve better outcomes. Individualized care is tailored to fit your lifestyle and support a team approach to ensure lasting and beneficial change.
PharmaCare Strategies conducts market research regarding trends in specialty markets. We offer a variety of market research activities including: the development and hosting of focus group meetings with complete turn-key services include identifying group members, managing all meeting arrangements, moderating/facilitating the meeting and writing follow-up reports and reworking the brand SWOT analysis in light of market research findings. Specialty markets include long-term care, hospice, specialty infusion, Medicare Part D, and hospital.
Reimbursement & Regulatory Consulting
PharmaCare Strategies constantly monitors key legislation and regulations affecting Medicare, Medicaid and Commercial reimbursement systems. Special emphasis is placed on strategies for optimizing appropriate product placement and utilization within the Medicare program.
Life Cycle Analysis
Product lifecycle management is a holistic approach to product development, marketing, and sales that is being increasingly used by pharmaceutical and biotech companies to maximize market impact for new therapeutic products. PharmaCare Strategies specializes in specialty market life cycle analysis including long-term care, hospice, hospital, and correctional channels.
Institutional Pharmacy Management
PharmaCare Strategies, Inc. offers on-site and remote pharmacy management consultation to institutional pharmacies serving the long-term care market. The emphasis is on improving customer satisfaction and new customer growth, workflow design and efficiencies, and pharmacy profitability.