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Expertise in long-term care markets

PharmaCare Strategies, Inc. specializes in identifying and promoting the appropriate use of medications through our proven market development resources, contract brand management, sales training, and educational programs. Our geriatric market expertise benefits pharmaceutical manufacturers and pharmacy providers in positioning key products in specialty channels including nursing facilities, assisted living facilities, developmental disability facilities, intermediate care facilities, hospice and long-term care hospital markets. 

Founded in 2001 and bringing over 35 years experience in the geriatric, long-term care, hospital and managed care industries, our staff is uniquely positioned to work with pharmaceutical manufacturers and health care providers to achieve market growth and financial goals. Unlike other market development and training organizations, PharmaCare Strategies staff offers unique expertise in senior care markets based on practical experiences as:

  • Geriatric clinicians

  • LTC and Hospital pharmacy operations and clinical services

  • Executive management at a LTC diversified health organization


Our unique experience allows PharmaCare Strategies to offer strategic market planning, development and training expertise that guarantees results.


Our Founder

Dana Saffel headshot.jpg

Dana Saffel, PharmD, BCGP, CPh | Phone: 770-366-3632

Dr. Saffel is President and CEO of PharmaCare Strategies.  In this role, she coordinates various brand management activities in conjunction with clients’ internal staff and oversees the development of customized sales training programs for the life sciences industries as well as product-focused disease management initiatives. She also moderates industry-related advisory boards, and provides educational programming to healthcare professionals. Prior to starting PharmaCare Strategies, Dr. Saffel was Vice President of United Pharmacy Services, a long-term care pharmacy serving over 12,000 residents throughout Georgia, North Carolina, and South Carolina. She has also practiced in retail, hospital, home infusion, and nuclear pharmacy settings. She received her BS degree from the University of Tennessee Center for Health Sciences in Memphis and her PharmD degree from Rio Grande College of Pharmacy. 

Dr. Saffel is active in many state and national associations including the American Society of Consultant Pharmacists (ASCP), Society for Post Acute and Long-term Care Medicine (PALTC), American Health Care Association (AHCA), American Association of Post Acute Care Nursing (AAPACN), American Geriatrics Society (AGS) and the Association for Managed Care Pharmacy (AMCP). She has served on the ASCP Board of Directors, Government Affairs Council and currently chairs the Pharmaceutical Industry Advisory Committee. She takes an active role in the legislative and reimbursement arena, having served on the Georgia Medicaid DUR board and on the DUR board ad hoc long-term care committee. She is also active in state Pharmacy Associations, having served as President of the Academy of Consultant Pharmacists, Chairman of the Continuing Education Committee, and a member of the association's Board of Directors in Georgia and as President of the Florida Chapter of ASCP.  She is a past member of the Board of Commissioners for the Commission for Certification in Geriatric Pharmacy (CCGP). Dr. Saffel is regularly invited as a guest lecturer and facilitator at professional medical meetings across the U.S. 

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