Specialty Marketing Development

PharmaCare Strategies can enhance the success of your pharmaceutical brands in specialty markets by developing targeted strategies to maximize brand uptake and share retention. With a special emphasis on geriatric, long-term care, and managed markets, we analyze specialty channels for competitive advantages, develop customized marketing messages and sales aids, design and model specialty sales forces and build effective pull-through initiatives for sales representatives, key opinion leaders, and healthcare professionals. Our customized approach optimizes product growth – both at launch and during the brand life-cycle.

Strategy

  • Market focused brand SWOT analysis
  • Specialty market strategies and tactics
    • Sales messages
    • Sales aids
    • Promotional materials
  • Market share goals & targets
  • Sales force development & territory modeling

Tactics

  • Brand management
    • Budget planning
    • Promotional activities (conferences, product theaters, advertising)
    • Promotional materials
  • Market development projects
    • Coordination with internal brand teams
    • Coordination with agencies
  • Development of speaker’s bureau content
  • Market Research
  • Training

Policy & Advocacy

  • Policy and advocacy for key issues that affect the pharmaceutical industry
  • Monitoring & reporting on market issues impacting specialty channels including pharmacy providers and healthcare decision makers
  • Monitoring competitive therapeutic landscape
  • Provide expert opinion and access for specialty sales force regarding current market issues.